iBiquity Digital Unveils Redesigned Consumer Website and New Mobile App
New HDRadio.com and HD Radio Guide App
Focus on Showcasing Broad Range of Programming and Features Offered with HD Radio Broadcasts and Products
Columbia, MD – September 16, 2013 - iBiquity Digital Corporation, the creators of HD Radio™ Technology, today announced the launch of a new HDRadio.com and the first-ever HD Radio Guide App for iOS and Android. iBiquity has worked with consumer focus groups, broadcasters, and partners to develop both an online and a mobile platform to help users understand HD Radio Technology and discover the unique content that is available to them.
iBiquity collaborated with HUGE Boutique on the site design and Texas Creative on the implementation for the new HDRadio.com that now focuses on highlighting the unique content that is available through HD Radio broadcasts. Consumers can now visit HDRadio.com to learn about and sample local content that is available through HD Radio broadcasts, discover new HD Radio products, and engage with other HD Radio users. The new HDRadio.com now includes resources for broadcasters on programming, promotions, and technical operations that assist with implantation of HD Radio Technology.
HDRadio.com features include:
- Upgraded Station Guide – information about formats and programming as well as links to station contact info, website, and social media
- Enhanced Consumer, Automotive and Aftermarket Product Guide – detailed listings of current products and features by manufacturer as well as retail and on-line purchasing information
- For Broadcaster Section - featuring engineering, marketing &programming tools and information
- An HD Radio Blog – a source for the latest and greatest news and updates on HD Radio Technology
Along with the launch of HDRadio.com, iBiquity has also released an all-new HD Radio Guide App designed by Bottle Rocket. The App is designed to inform consumers about content and enable them to discover new and existing HD Radio broadcasts. Through their mobile devices, consumers can now learn aboutHD2/HD3/HD4 programming available to them, as well as which of their favorite analog stations have upgraded to digital broadcasts. The interactive station guide also allows users to connect instantly with their favorite stations through SMS, phone, and social media networks. The app also provides a comprehensive guide to HD Radio receivers including links to buy.
Bob Struble, President and CEO of iBiquity Digital, said, “Radio has always been about content. As the rollout of HD Radio technology continues, we need to meet the growing demand for more information about stations, HD Radio content, and the latest news. These new tools help HD Radio users discover all the new digital broadcast content available to them.”
The redesigned site is now live at hdradio.com.
The HD Radio Guide App is available by texting APP to 25859 or downloading it directly in the iTunes® App store or the Google Play Android Market.*
About iBiquity Digital Corporation:
iBiquity Digital Corporation is the developer of HD Radio™ Technology, which is fueling the digital radio revolution in the United States and around the world. The digital technology enables broadcasters to offer new and unique FM content via HD2/HD3 channels, crystal-clear sound and data services on both the AM and FM bands – all free, with no subscription fee. Leading broadcasters, consumer electronics manufacturers, automakers and retailers are committed to HD Radio Technology. iBiquity Digital is a privately held company with operations in Columbia, MD, Auburn Hills, MI, and Piscataway, NJ. For more information, please visit www.hdradio.com and www.ibiquity.com.
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iBiquity Digital Corporation
Note to editors: HD Radio™ and the “HD Radio” logo are proprietary trademarks of iBiquity Digital Corp. The “HD” in HD Radio™ is part of iBiquity Digital’s brand name for its advanced digital AM/FM system. It does not mean hybrid digital or high-definition digital; both of these are incorrect.
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